Guillaume Boutin’s departure is a wake up call for every leader

Feb 8, 2025
by Pierre COLLOWALD

When the storm hits, the best don’t wait to react. They move first. That’s where we come in—helping leaders stay ahead of the game.

Guillaume Boutin’s departure is a wake up call for every leader. He’s leaving Proximus, heading to Vodafone. I don’t know the inside story. But one thing is certain: being a CEO is one of the toughest, most complex jobs out there.

The perpetual balancing act

Every day a CEO juggles competing forces:

  • Long‑term vision vs. short‑term pressures – Shaping where the company will be in five years while meeting quarterly expectations.
  • Stakeholder demands vs. business realities – Reconciling the wishes of investors, regulators, employees, and customers with what the business can actually deliver.
  • Strategy vs. adaptability – Setting a clear roadmap yet staying nimble enough to pivot when market conditions shift.

Add to that a constantly shifting landscape of boardroom politics, investor scrutiny, market turbulence, and public perception, and the role becomes a high‑wire act.

Why Proximus makes it even harder

Proximus sits at the intersection of financial markets, government oversight, and public‑service obligations. The balancing act there is razor‑thin—just look at Dominique Leroy’s earlier departure from the same chair.

Lessons for aspiring CEOs

Even the most brilliant leaders can be swept up by forces beyond their control. Here are a few takeaways for anyone eyeing the top seat:

  1. Forget job security — Power is leased, not owned. A CEO’s tenure can end abruptly, so treat the role as a stewardship, not a permanent station.
  2. Plan for every scenario — Build robust succession and contingency plans—including the possibility of your own exit.
  3. Separate title from worth — Your value lies in the impact you create, not the label on your business card. (That applies to all of us, myself included.)

When the storm hits, the best don’t wait to react. They move first. That’s where we come in—helping leaders stay ahead of the game. 😊

Bottom line

Guillaume Boutin’s move underscores a timeless truth—leadership at the highest level is a relentless balancing act. Those who recognize the impermanence of power, plan for every eventuality, and act proactively will not only survive the inevitable storms but will shape the future on their own terms.

Pierre COLLOWALD is an Equity Partner and Board Member at ROBERTSON ASSOCIATES, where he has led organic and external growth initiatives since 2010. With an MBA from the Rotterdam School of Management and dual business degrees from France and Germany, he brings extensive senior management experience in the advisory sector, particularly in industrial services, manufacturing, and consulting.

View Pierre’s profile on LinkedIn

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